12-18" tall x 12-18" wide. Echinacea purpurea ‘Butterfly Kisses’ is ideal for small gardens, patio pots, and anywhere you want a pop of long-lasting, easy-care color. Plants grow best in full sun in average to moist, but well-drained soil. They don’t do well in any sort of standing water. Drought-tolerant once established. Because they’re deer-resistant, these plants are great when planted en masse in outer lying areas of the yard where deer browse damage is worst. Deadhead to prolong bloom. Flowers are long-lasting in bouquets. Leave seedheads to stand during the winter as food for wildlife and cut back the previous season’s growth in spring.